AI Campaign for Lenskart
K-POP Collection
India’s eyewear scene gets its first-ever K-pop-inspired collection, a bold fusion of fashion, music and culture. At the heart of this launch is an innovative AI-led campaign that reimagines the infectious energy, dazzling style and dynamic spirit of K-pop through eyewear. What started as a heartfelt tribute to a culture we deeply admire has transformed into
a vivid expression of our creativity and design imagination.
The Process
Building a global campaign for the K-POP Collection came with its own set of unique challenges. The K-POP aesthetic is not easily pinned down—it’s a rich, layered world shaped by the visual identities of countless bands, their narratives, and their album art. Unlike other subcultures, it demands a deep dive into these visual languages to truly grasp its essence. Our biggest question became: how do we distill the energy, style, and spirit of K-POP into a single campaign?
Through in-depth exploration of the culture, we began uncovering the tiny yet powerful details that could bring authenticity to the collection—elements that would transport it into a vivid, imaginative world inspired by K-POP.
K-POP CHARACTERS
We started researching on how our AI generated characters should look. We looked at many K-POP bands (such as Aespa, Blackpink, BTS etc) and their culture to draw inspiration. They’re known to have a glamorous and flamboyant sense of fashion and style. Many of them now have their own fashion labels. They are known to mix luxury with streetwear and wear styles inspired by different decades.
We created a backstory about these characters on paper which became a starting point for us. For example: Lyla was created keeping her story in mind. She’s bold and fierce, big Beyonce fan, she’s a vocal diva, a cat mom, an animal lover and a powerhouse! Hence the dazzling metallic outfit. Similarly, for other characters we wanted to match the look to who they really are and much more. They had to look inspirational and stunning!
-
![]()
Jin
-
![]()
Dawn
-
![]()
JJANG
-
![]()
LYLA
-
![]()
LISA
Lyla – Bold, fierce, and unstoppable. A big Beyoncé fan and a true vocal diva, she’s also a cat mom, an animal lover, and pure powerhouse energy. Her dazzling metallic outfit captures her fearless, larger-than-life spirit.
Valentine – The ultimate heartthrob. His style needed to radiate effortless charm and magnetic appeal. As a trendsetter, his look blends softness with a mysterious, enigmatic edge.
Dawn – Futuristic yet adventurous. She’s got the moves, and we wanted to balance her playful sass with a sense of innocence. Her look reflects that perfect mix of energy and charm.
Jjang – The rapper with a rock-meets-cyberpunk vibe. His oversized metallic jackets amplify his swagger, while his style channels both grit and futuristic cool.
SOCIAL & DIGITAL CREATIVES
VIDEOS
