harry potter x lenskart
This project went beyond just creating a campaign, it was about curating an immersive journey that brings fans closer to the magical world of Harry Potter. Here’s a peek into the creative process and the heart and soul that fuelled this collection’s creation.
The 3D product models took center stage in this campaign, meticulously crafted to highlight every angle and intricate detail. We treated these models as the true stars, ensuring they radiated the magic and wonder of the Harry Potter universe. Every element was designed to captivate fans, offering them the same thrill they’d feel for a highly anticipated movie release.
Designing a CINEMATIC Campaign Experience
For this campaign, our vision was to evoke the excitement of a blockbuster movie release. Every touchpoint, from in-store visuals to digital interactions,was designed with the same attention to detail as a major film promotion, capturing the enchanting energy of the Harry Potter franchise.
Our video takes viewers on a captivating train journey, gradually unveiling our eyewear collection at each stop along the way. Inspired by the magical world of Harry Potter, the film combines elements of adventure, nostalgia, and discovery, creating an immersive and seamless visual experience. Every frame is designed to evoke the wonder and excitement of the Wizarding World, making the unveiling of each product feel like part of an enchanting adventure.
The film begins with a grand analog clock, reminiscent of the one
at CST station in Mumbai. The golden hues of the evening sun cast long shadows on the platform.
The scene shifts from the train to a forest bathed in golden-hour light, with dust particles drifting through the mist. We zoom in on the leaves, revealing golden metallic vines that seamlessly form Hermione’s glasses.
We transitioned to the first eyewear shot, showcasing the intricate details as the eyewear rests elegantly on a piece of luggage, capturing its beauty up close.
A quick cut takes us back inside the train, where the Deathly Hallows glasses rest on the table. As the train enters a dark tunnel, the window fogs, casting a cool blue light, making the bold design of the glasses pop against the shadows.
The camera slowly moves to reveal Harry’s glasses perched on top of a diary, followed by a sequence of stunning close-up shots.
The shot transitions to the train corridor, displaying all the products together, then zooms out to reveal the train, ending with a drone shot from above.
Box of wonders
For the Harry Potter collection, we wanted the packaging to feel like part of the story. Every layer was designed to surprise- spells on the cover, wand-like details, hidden crests, and finally, a chest holding the engraved glasses. More than a box, it became an unboxing journey into the Wizarding World.
Store display
To bring the campaign to life, we crafted a store display that embodied the spirit of the film. Recreating the iconic wand shop setup from the movies, we arranged stacked boxes, scrolls, books and other elements on the table. These props were thoughtfully incorporated to highlight our products for the Eurocentre display. Our goal was to create an immersive experience where fans could immediately feel the magic upon entering.
