GULMARG BY LENKSART STUDIO
Inspired by the delicate craftsmanship of Kashmiri ‘Pinjrakari,’ our newest collection merges traditional artistry with contemporary design. Featuring intricately carved wooden temples adorned with geometric Pinjrakari motifs and refined metallic rims, each piece embodies a perfect fusion of artistry and Indian heritage.
Our goal was to encapsulate the tranquil beauty of Kashmir, the City of Paradise and weave it into our collection. Every visual was carefully designed to evoke a sense of peace, immersing the viewer in a timeless space where the product’s elegance can be truly appreciated. The use of slow, aesthetic motions — like drifting Chinar leaves, rich depth and striking lighting — served as the foundation for our visual inspiration, emphasizing the elements of wood, carved jali and the essence of Kashmiri atmosphere.
Featuring Mrunal Thakur and Ishwak Singh as the faces of our collection, their captivating romantic storytelling and narrative brought an undeniable charm, making them essential to the heart of our campaign.
Store Display
We aimed to extend the same sense of serenity into the stores. The essence of being transported to Gulmarg was brought to life through our in-store visuals. The design was crafted to evoke a slow, peaceful atmosphere, full of warmth and heart.
